TY  - BOOK
TI  - Changing marketing paradigm for the new manager-CDROM
U1  - CDROM 
PY  - 2008///
CY  - New Delhi
PB  - AIMA / Excel Multimedia
KW  - Marketing Management
KW  - Santosh Desai
KW  - Nirmalya Kumar
KW  - New Manager
KW  - All India Management Association
KW  - AIMA
KW  - Marketing
KW  - Changing Marketing
KW  - CDROMs
KW  - CDROM
ER  -