Hollis, Nigel <br/><br/>
The Global brand  how to creat and develop lasting brandvalue in the world market 

 - New York  Palgrave Macmillan  2008 
 - xvii,254p.incl.index 
<br/><br/><label>ISBN: </label>9780230606227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Global Brand Building<br/>Branding<br/>Global Brand<br/>Brand Value<br/>Lasting Brand<br/>Brand Management<br/>Brand
<br/><br/><label>Dewey Class. No.: </label>658.827 H6G5