TY  - BOOK
AU  - Hollis, Nigel
TI  - The Global brand: how to creat and develop lasting brandvalue in the world market
SN  - 9780230606227
U1  - 658.827 H6G5 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing Management
KW  - Global Brand Building
KW  - Branding
KW  - Global Brand
KW  - Brand Value
KW  - Lasting Brand
KW  - Brand Management
KW  - Brand
ER  -