TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 9788177589993
U1  - 658.8342 S2C6 
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall
KW  - Management
KW  - Marketing Management
KW  - Innovation
KW  - Diffusion
KW  - Influence
KW  - Consumer Motivation
KW  - Cross Culture Consumer Behavior
KW  - Consumer Communication
KW  - Consumer Attitude
KW  - Consumer Learning
KW  - Consumer Perception
KW  - Consumer Behavior Personality
KW  - Consumer Research
KW  - Consumer Psychology
KW  - Consumer Behavior
KW  - Consumer
ER  -