TY  - BOOK
AU  - Tybout, Alice M (Ed.)
AU  - Calkins, Tim (Ed.)
TI  - Kellogg on branding
SN  - 0471690163
U1  - 658.8 K3 
PY  - 2005///
CY  - New York
PB  - John Wiley
KW  - Brand Management
KW  - Brand Name
KW  - Branding
KW  - Kellogg
KW  - Marketing Management
ER  -