TY  - BOOK
AU  - Mohr, Jakki
AU  - Slater, Stanley
AU  - Sengupta, Sanjit
TI  - Marketing of high-technology products and innovations
SN  - 8131700550
U1  - 658.8 M6M2 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - marketing and Innovations
KW  - High-Tech Products Marketing
KW  - High Technology Products Marketing
KW  - Products and Innovations
KW  - High Technology Products and Innovations
KW  - High-Technology Products
ER  -