TY  - BOOK
TI  - AIMA: IT tools for enhancing CRM delivery system (CDROM)
U1  - CDROM 
PY  - 2004///
CY  - New Delhi
PB  - AIMA / Excel Multimedia
KW  - Quality Applications
KW  - Delivery System
KW  - CRM
KW  - IT Tools
KW  - Sanjeev Mago
KW  - Sudhanshu Rawat
KW  - Management
KW  - National Management Convention
KW  - Proceedings
KW  - Excel Multimedia
KW  - All India Management Association
KW  - AIMA
KW  - CDROMs
KW  - CDROM
ER  -