TY  - BOOK
TI  - AIMA: product brand to company brand (CDROM)
U1  - CDROM 
PY  - 2004///
CY  - New Delhi
PB  - AIMA / Excel Multimedia
KW  - K B S Anand
KW  - J Suresh
KW  - Company
KW  - Brand
KW  - Product
KW  - Management
KW  - National Management Convention
KW  - Proceedings
KW  - Excel Multimedia
KW  - All India Management Association
KW  - AIMA
KW  - CDROMs
KW  - CDROM
ER  -