McDonald, Malcolm <br/><br/>
Marketing plans  how to prepare them, how to use theme 

 - Chichester, UK  Wiley / John Wiley & Sons Ltd.  2011 
 - xvi,573p.illust.,incl.index 
<br/><br/><label>ISBN: </label>9780470669976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Marketing Plans
<br/><br/><label>Dewey Class. No.: </label>658.802 M2M2