TY  - BOOK
AU  - McDonald, Malcolm
AU  - Wilson, Hugh
TI  - Marketing plans: how to prepare them, how to use theme
SN  - 9780470669976
U1  - 658.802 M2M2 
PY  - 2011///
CY  - Chichester, UK
PB  - Wiley / John Wiley & Sons Ltd.
KW  - Marketing Management
KW  - Marketing Plans
ER  -