TY  - BOOK
AU  - Moffitt, Sean
AU  - Dover, Mike
TI  - Wiki brands: reinventing your company in a customer-driven marketplace
SN  - 9780071331807
U1  - 658.827 M6W4 
PY  - 2011///
CY  - New Delhi
PB  - TMH Education Pvt. Ltd.
KW  - Brand Management
KW  - Product Management
KW  - Internet Marketing
KW  - Branding
KW  - Customer Driven
KW  - Customer-Driven
KW  - Brands
KW  - Brand
KW  - Marketing Management
KW  - Management
ER  -