TY  - BOOK
AU  - Koehn, Nancy F
TI  - Brand new: how entrepreneurs earned consumers trust from Wedgewood to Dell
SN  - 1578512212
U1  - 658.421 K6B7 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Entrepreneurial Agency
KW  - Dell, Michael
KW  - Schultz, Howard
KW  - Lauder, Estee
KW  - Filed, Marshall
KW  - Heinz, H J
KW  - Wedgewood, Josiah
KW  - Business People
KW  - Entrepreneurs
KW  - Entrepreneurship
ER  -