TY - GEN AU - Scott, David Meerman TI - The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly SN - 9788126560042 U1 - 658.872 S2N3 PY - 2015/// CY - New Delhi PB - Wiley India Pvt. Ltd. KW - PR; PR and Marketing; Public Relations; Internet Marketing; Emarketing; Online Marketing; Marketing Management; Marketing; Social Media; Online Video; Mobile Applications; Bloggs; Viral Marketing; News Marketing; Web Marketing; Public Relations and Marketing ER -