Batey, Mark <br/><br/>
Brand meaning:   meaning, myth and mystique in today's brand 

 - 2nd ed. 
 - London  Routledge  2016 
 - xiv,214p.incl.index  PB 
<br/><br/><label>ISBN: </label>9781138839427 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand<br/>Brand Meaning<br/>Brand Myth<br/>Brand Mystique<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.827 B2B7