TY  - GEN
AU  - Batey, Mark
TI  - Brand meaning: : meaning, myth and mystique in today's brand
SN  - 9781138839427
U1  - 658.827 B2B7 
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Brand Management
KW  - Brand
KW  - Brand Meaning
KW  - Brand Myth
KW  - Brand Mystique
KW  - Marketing Management
ER  -