TY  - BOOK
AU  - Krishnamacharyulu, C S G
AU  - Ramakrishnan, Lalitha.
TI  - Cases in rural marketing : an integrated approach
SN  - 9788131701881
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - India
KW  - Marketing
KW  - Rural industries
KW  - Small business marketing
KW  - Target marketing
ER  -