Gronroos, Christian <br/><br/>
Service management and marketing : customer management in service competition 

 - 3rd ed. 
 - New Delhi  John Wiley  2012 
 - x,483p. 
<br/><br/><label>ISBN: </label>9788126512874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GRO