TY  - BOOK
AU  - Prahalad, C. K
TI  - The Fortune at the bottom of the pyramid: eradicating poverty through profits
SN  - 9788131730805
U1  - 658 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindesley
KW  - Developing countries
KW  - Globalization
KW  - Non-governmental organizations
ER  -