Jacobs, Dany <br/><br/>
The Cultural side of innovation:   adding values 

 - rep. 
 - London  Routledge  2014 
 - xviii,214p.incl.index  PB 
<br/><br/><label>ISBN: </label>9781138896291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products<br/>Consumer Behavior<br/>Diffusion of Innovations
<br/><br/><label>Dewey Class. No.: </label>338.064 J2C8