Kumar, Dinesh <br/><br/>
Rural marketing:  challenges and opportunities  

 - xxxiii,494p.+index  PB 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index. 
<br/><br/><label>ISBN: </label>9789386062765  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rural Marketing<br/>Marketing<br/>Challenges<br/>Opportunities<br/>Target Marketing<br/>India<br/>Rural Business Planning
<br/><br/><label>Dewey Class. No.: </label>658.8 K8R8