TY  - GEN
AU  - Alon, Ilan 
AU  - Jaffe, Eugene
AU  - Prange, Christiane
AU  - Vianelli, Donata
TI  - Global marketing: : contemporary theory, practice, and cases
SN  - 9780815367703
U1  - 658.84 A5G5 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Marketing Management
KW  - Global Marketing
KW  - Theory
KW  - Practice
KW  - Cases
KW  - Global Marketing Environment
KW  - Cultural Evaluation
KW  - Social Environment
KW  - Global Marketing Communications
KW  - Global Marketing Advertising
KW  - Global Market Systems
KW  - Ethics
KW  - Social Responsibility
KW  - CSR
KW  - Corporate Social Responsibility
ER  -