Singh, Ramendra (Ed.) <br/><br/>
Bottom of the pyramid marketing: making, shaping and developing BOP market 

 - Bingley, UK  Emerald Publishing  2019 
 - xiv,219p.incl.index  HB 
<br/><br/><label>ISBN: </label>9781787145566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Market Segmentation<br/>Branding<br/>Low-income Consumers<br/>Low Income Consumers<br/>BOP<br/>Bottom of thr Pyramid<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 B6