TY  - GEN
AU  - Singh, Ramendra (Ed.)
TI  - Bottom of the pyramid marketing: making, shaping and developing BOP market
SN  - 9781787145566
U1  - 658.8 B6 
PY  - 2019///
CY  - Bingley, UK
PB  - Emerald Publishing
KW  - Marketing
KW  - Market Segmentation
KW  - Branding
KW  - Low-income Consumers
KW  - Low Income Consumers
KW  - BOP
KW  - Bottom of thr Pyramid
KW  - Marketing Management
ER  -