Heath, Chip <br/><br/>
Made to stick:   why some ideas take hold and others come unstuck 

 - London  Arrow Books / Random House Books  2008 
 - 323p.incl.index  PB 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Psychology<br/>Memetics<br/>Contagion<br/>Persuasion<br/>Success
<br/><br/><label>Dewey Class. No.: </label>302.2 H3M2