TY  - GEN
AU  - Heath, Chip
AU  - Heath, Dan
TI  - Made to stick: : why some ideas take hold and others come unstuck
SN  - 9780099505693
U1  - 302.2 H3M2 
PY  - 2008///
CY  - London
PB  - Arrow Books / Random House Books
KW  - Social Psychology
KW  - Memetics
KW  - Contagion
KW  - Persuasion
KW  - Success
ER  -