TY  - GEN
AU  - Shaikh, Aijaz A (Ed.)
AU  - Karjaluoto, Heikki (Ed.)
TI  - Marketing and mobile financial services: a global perspective on digital banking consumer behavior
SN  - 9780815386940
U1  - 658.8 R6 
PY  - 2019///
CY  - London
PB  - Routledge
KW  - Management
KW  - Banking Services
KW  - Mobile Services
KW  - Mobile Banking Services
KW  - Mobile Banking
KW  - Digital Banking
KW  - Mobile Financial Services
KW  - Marketing
KW  - Financial Marketing Services
KW  - Marketing Services
KW  - Consumer Behavior
KW  - Consumer Behaviour
KW  - Mobile Payment Services
KW  - Branchless Banking Services
KW  - Digital Banking Services
ER  -