TY  - GEN
AU  - Buttle, Francis
AU  - Maklan, Stan
TI  - Customer relationship management: concepts and technologies
SN  - 9780367376253
U1  - 658.812 B8C8 
PY  - 2021///
CY  - Oxon
PB  - Routledge / Taylor & Francis Group
KW  - Customer Relations
KW  - Customer Relationship
KW  - Management
KW  - CRM
KW  - Strategic CRM
KW  - Operational CRM
KW  - Analytical CRM
KW  - Customer Relations Management
KW  - Customer Relationship Management
KW  - Marketing Management
KW  - Relationship Marketing
KW  - Customer Services Management
ER  -