Kall, Jacek <br/><br/>
Brand metrics:  measuring brand efficacy along the customer journey 

 - Oxon, UK  Routledge / Taylor & Francis Group  2022 
 - xiii,140p.incl.index  PB 
<br/><br/><label>ISBN: </label>9780367765040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand<br/>Metrics<br/>Brand Metrics<br/>Branding<br/>Marketing<br/>Brand Management<br/>Product Management<br/>Consumers' Preferences<br/>Brand Measuring<br/>Customer Retention <br/>Brand Advocacy<br/>Post Purchase Evaluation
<br/><br/><label>Dewey Class. No.: </label>658.827 K2B7