TY  - GEN
AU  - Katz, Helen
TI  - The Media handbook: a complete guide to advertising media selection, planning, research, and buying
SN  - 9780367775568
PY  - 2022///
CY  - New York / Oxon
PB  - Routledge / Taylor & Francis Group
KW  - Media
KW  - Handbook
KW  - Media Handbook
KW  - Guide
KW  - Advertising Media
KW  - Selection
KW  - Planning
KW  - Research
KW  - Communication
KW  - Marketing Channels
KW  - Advertising Media Planning
KW  - Business
KW  - Mass Media
KW  - Media Objective
KW  - Media Strategies
KW  - Consumers
KW  - Audience
KW  - Media Terms
KW  - Buying
KW  - Television
KW  - Audio
KW  - Print
ER  -