TY  - GEN
AU  - Riley, Francesca Dall'Olmo (Ed.)
AU  - Singh, Jaywant (Ed.)
AU  - Blankson, Charles (Ed.)
TI  - The Routledge companion to contemporary brand management
SN  - 9780415747905
U1  - 658.8 R6 
PY  - 2016///
CY  - Oxon / New York
PB  - Routledge / Taylor & Francis Group
KW  - Routledge Companions
KW  - Contemporary Brand Management
KW  - Brand Management
KW  - Social Responsibility of Business
KW  - Business Social Responsibility
KW  - CSR
KW  - Corporate Social Responsibility
KW  - Marketing Communication
KW  - Internet Marketing
KW  - Branding
KW  - Strategic Brand Management
KW  - Managing
KW  - Managing Brand Communication
KW  - Different Audience
KW  - Different Entities
ER  -