Mullin, Roddy <br/><br/>
Sales promotion  how to create, implement & integrate campaigns that really work 

 - London  Kogan Page  2008 
 - xx,300p.incl.index 
<br/><br/>  
<br/><br/><label>ISBN: </label>9780749454746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Sales Promotion<br/>International<br/>Prize Promotion<br/>Premium Promotions<br/>Price Promotions<br/>Joint Promotions<br/>Technique<br/>Techniques<br/>Research<br/>Marketing Accountability<br/>Self-regulation<br/>Suppliers<br/>Customer<br/>Sales Promotion<br/>Marketing Mangement<br/>Management<br/>Marketing<br/>Campaigns<br/>Campaign<br/>Integrate<br/>Implement<br/>Create<br/>Promotion<br/>Sales<br/>Sale
<br/><br/><label>Dewey Class. No.: </label>658.82 M8S2