TY  - BOOK
AU  - Mullin, Roddy
AU  - Cummins, Julian
ED  - 
TI  - Sales promotion: how to create, implement & integrate campaigns that really work
SN  - 9780749454746
U1  - 658.82 M8S2 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - International Sales Promotion
KW  - International
KW  - Prize Promotion
KW  - Premium Promotions
KW  - Price Promotions
KW  - Joint Promotions
KW  - Technique
KW  - Techniques
KW  - Research
KW  - Marketing Accountability
KW  - Self-regulation
KW  - Suppliers
KW  - Customer
KW  - Sales Promotion
KW  - Marketing Mangement
KW  - Management
KW  - Marketing
KW  - Campaigns
KW  - Campaign
KW  - Integrate
KW  - Implement
KW  - Create
KW  - Promotion
KW  - Sales
KW  - Sale
ER  -