Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web
- New Jersey John Wiley & Sons, Inc. 2011
- xx,316p.incl.index
9781118003763
Businesses Business Engage Social Web Mouth Marketing Livecasts Podcasts Blogs Media University Social Media Manifesto Online Social Networks Customer Relations Customer Relation Social Media Interrnet Marketing Branding Brands Brand Management Marketing Management