TY  - BOOK
AU  - Wrenn, Bruce
AU  - Loudon, David L
AU  - Stevens, Robert E
TI  - Marketing research: text and caes
SN  - 0789027453
U1  - 658.83 W2M2 
PY  - 2011///
CY  - New York
PB  - Best Business Books
KW  - Reserach Report
KW  - Advanced Data Analysis
KW  - Interpreting
KW  - Interpretation
KW  - Analyzing
KW  - Data Gathering Instrument
KW  - Sample Size
KW  - Sampling Methods
KW  - Measurement
KW  - Primary Data Collection
KW  - Primary Data
KW  - Secondary Data
KW  - Management Decision Making
KW  - Research Design
KW  - Case Studies
KW  - Case Study
KW  - Cases
KW  - Case
KW  - Text
KW  - Marketing Research
KW  - Marketing Management
KW  - Management
ER  -