TY  - BOOK
AU  - Jauhari, Vinnie
AU  - Dutta, Kirti
TI  - Services marketing, operations and management
SN  - 9780195689082
U1  - 658.809 J2S3 
PY  - 2009///
CY  - New Delhi
PB  - OUP
KW  - Services Industries
KW  - Services Industry
KW  - Management
KW  - Operations
KW  - Services Marketing
KW  - Marketing Management
ER  -