Mathur, U C <br/><br/>
Rural marketing  text and cases 

 - New Delhi  Excel Books  2008 
 - xiii,496p.incl.index 
<br/><br/><label>ISBN: </label>97881744664024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Case Studies<br/>Case Study<br/>Rural Cottage Industries<br/>Artisan Products<br/>Rural Cottage Industry<br/>Agricultural Products<br/>Agricultural Product<br/>Strategic Audit<br/>Strategic Innovations<br/>Critical Marketing Strategies<br/>Critical Marketing Strategy<br/>Indian Village Vignettes<br/>Rural Product Plans<br/>Goods<br/>Distribution<br/>Rural Sales Force Management<br/>Rural Development Plans<br/>Rural Competitions<br/>Marketing Research<br/>Rural India<br/>PR<br/>Sales Promotion<br/>Advertising<br/>Rural Customer Purchase Process<br/>Pricing Systems<br/>Policies<br/>Policy<br/>Plan<br/>Systems<br/>Concepts<br/>Management<br/>Rural Marketing<br/>Marketing Management<br/>Cases<br/>Case<br/>Text<br/>Rural Marketing<br/>Marketing<br/>Rural
<br/><br/><label>Dewey Class. No.: </label>658.8 M2R8