TY  - BOOK
AU  - Ries, Eric
TI  - The Lean start-up: how constant innovation creates radically successful businesses
SN  - 9780670921607
U1  - 658.11 R4L3 
PY  - 2011///
CY  - New Delhi / London
PB  - Portfolio / Penguin
KW  - New Business
KW  - Successful Business
KW  - Successful Businesses
KW  - Innovation
KW  - Lean Startup
KW  - Startup
KW  - Lean
KW  - Organizational Effectiveness
KW  - New Business Enterprises
KW  - Consumer Preferences
KW  - Preferences
KW  - Consumer
KW  - Consumers
ER  -