TY  - BOOK
AU  - Ariely, Dan
TI  - Predictably irrational: the hidden forces that shape our decisions
SN  - 9780007368549
U1  - 153.83 A7P7 
PY  - 2009///
CY  - London
PB  - Harper / HarperCollins Publishers
KW  - Social Values
KW  - Judgment
KW  - Psychology
KW  - Reasoning
KW  - Consumer Behavior
KW  - Decision Making
ER  -