TY  - BOOK
AU  - Reichheld, Frederick F
TI  - Loyalty rules: how today's leaders build lasting relationships
SN  - 1578512050
U1  - 658.812 R3L6 
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Leadership
KW  - Employee Loyalty
KW  - Customer Relations
KW  - Customer Loyalty
KW  - Marketing Management
ER  -