Likeonomics the unexpected truth behind earning trust, influencing behavior, and inspiring action
- Hoboken, NJ John Wiley and Sons, Inc. 2012
- xl,184p.incl.index
9781118137536
Inspiring Action Influencing Behavior Marketing and Customer Relationship Timing Simplicity Unselfishness Relevance Truth Five Principles Principle Principles Five Likeability Soluition Crisis Likeonomics Relations Relation Customer Public Relations Customer Relations Customer Relation Psychological Marketing Psychological Economics