TY  - BOOK
AU  - Lee, Bill
TI  - The Hidden wealth of customers: realizing the untapped value of your most important asset
SN  - 9781422172315
U1  - 658.834 L3H4 
PY  - 2012///
CY  - Boston, MA
PB  - Harvard Business Review Press
KW  - Hidden Wealth
KW  - Customer Revolution
KW  - Consumer Behavior
KW  - Customer Loyalty
KW  - Customer Relations
KW  - Customer Relation
KW  - Marketing Management
KW  - Management
KW  - Marketing
ER  -