TY  - BOOK
AU  - Sugiyama, Kotaro
AU  - Andree, Tim
TI  - The Dentsu way: secrets of cross switch marketing from the world's most innovative advertising agency
SN  - 9780071332491
U1  - 658.8 S8D3 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Dentsu
KW  - Marketing Management
KW  - Advertising Agencies Management
KW  - Advertising
KW  - Japan
ER  -