Kumar, V <br/><br/>
Profitable customer engagement  concept, metrics, and strategies 

 - New Delhi  Sage Response  2013 
 - xxiii,312p.incl.index 
<br/><br/><label>ISBN: </label>9788132113409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ﾠMarketing Strategies<br/>ﾠBrandingﾠ<br/>ﾠMarketing Managementﾠ<br/>ﾠCustomer Relation Managementﾠ<br/>Customer Relationsﾠ
<br/><br/><label>Dewey Class. No.: </label>658.812 K8P7