TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Customer in the boardroom?: crafting customer-based business strategy
SN  - 9788132106357
U1  - 658.812 B4C8 
PY  - 2012///
CY  - New Delhi
PB  - Sage Response / Sage Publications India Pvt. Ltd.
KW  - Marketing Strategy
KW  - Business Strategy
KW  - Customer
KW  - Customer Relations Management
KW  - Strategic Planning
ER  -