TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 E9H6 
PY  - 2014///
CY  - New Delhi / London
PB  - Portfolio / Penguin
KW  - Consumer Behaviour Research
KW  - Hook
KW  - Hooked
KW  - Habit
KW  - Consumers' Preferences
KW  - New Products
KW  - Consumer Behavior
ER  -