TY  - BOOK
AU  - Adamson, Allen P
TI  - Brand simple: how the best brands keep it simple and succeed
SN  - 1403974055
U1  - 658.827 A2B7 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing Management
KW  - Best Brand Succeed
KW  - Simple Brand
KW  - Brand Marketing
KW  - Brand Simple
KW  - Business Products Name
KW  - Business Name
KW  - Business Brand
KW  - Brand Planning
KW  - Brand
ER  -