TY  - BOOK
AU  - Hood, David, James
TI  - Competitive SME: building competitive advantage through marketing excellence for small to medium enterprises
SN  - 9780749468507
U1  - 658.8 H6C6 
PY  - 2013///
CY  - London / New Delhi
PB  - Kogan Page
KW  - Building
KW  - Build
KW  - Marketing Excellence
KW  - Competitiveness
KW  - Small Business Marketing
KW  - Small Business
KW  - SME
KW  - Competitive
KW  - Competitive SME
KW  - Marketing Management
KW  - Marketing
KW  - Management
ER  -