Hudson, Simon

Tourism and hospitality marketing a global perspectives - London Sage Publications Ltd. 2008 - xvii,467p.incl.index

9781412946872


Contemporary Issues
Destination Marketing
Internal Marketing
Service Quality
Word
Mouth
Direct Marketing
Personal Selling
ublic Relations
Promotion
Advertising
Advertisement
Role
Electronic Marketing
Emarketing
Internet Marketing
Marketing Communications
Marketing Communications
Distribution
Pricing
Hospitality Product
Tourism Product
Marketing Research
Marketing Plan
Plan
Marketing
Consumer Behaviour
Marketing Environment
Global Tourism
Tourism Marketing
Tourism Hospitality
Management
Marketing
Hospitality
Tourism

338.4791 H8T6