TY  - BOOK
AU  - Hudson, Simon
TI  - Tourism and hospitality marketing: a global perspectives
SN  - 9781412946872
U1  - 338.4791 H8T6 
PY  - 2008///
CY  - London
PB  - Sage Publications Ltd.
KW  - Contemporary Issues
KW  - Destination Marketing
KW  - Internal Marketing
KW  - Service Quality
KW  - Word
KW  - Mouth
KW  - Direct Marketing
KW  - Personal Selling
KW  - ublic Relations
KW  - Promotion
KW  - Advertising
KW  - Advertisement
KW  - Role
KW  - Electronic Marketing
KW  - Emarketing
KW  - Internet Marketing
KW  - Marketing Communications
KW  - Distribution
KW  - Pricing
KW  - Hospitality Product
KW  - Tourism Product
KW  - Marketing Research
KW  - Marketing Plan
KW  - Plan
KW  - Marketing
KW  - Consumer Behaviour
KW  - Marketing Environment
KW  - Global Tourism
KW  - Tourism Marketing
KW  - Tourism Hospitality
KW  - Management
KW  - Hospitality
KW  - Tourism
ER  -