TY  - BOOK
AU  - Kotler, Philip
AU  - Lee, Nancy R
TI  - Up and out of poverty: the social marketing solution
SN  - 9780137141005
U1  - 362.5 K6U7 
PY  - 2009///
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Case Studies
KW  - Case Study
KW  - Cases
KW  - Case
KW  - Poor
KW  - Govrnment Policy
KW  - Social Marketing
KW  - Poverty
ER  -